Survey Shows Public Have Positive Perception of Irish Higher Education



By Malcolm Byrne

Posted: 1 March, 2019

Image of students to promote the Kantar Millward Brown Survey

The HEA commissioned Kantar Millward Brown to conduct a survey of public perceptions of Irish higher education. This was conducted in September, 2018, in 64 sampling points with a sample size of 1,008.

The purpose was for us to understand how the public view higher education and research, and to assist in how we communicate and shape policy. The findings are mostly positive – with over 90% of respondents saying that higher education is important to grow Ireland’s economy, to attract investment and to improve communities, and over 80% believe that third level equips graduates for life and for the workplace.

The full results of the survey are available here.

Survey Results

More: communications, Public Perceptions, Survey